Copywriting is a writing skill that combines selling to a particular audience and compelling them to take action
Consider your website to be one of your sales tools. The copy on your website should use keywords and phrases that tell your story and leads to connecting you and your brand to your target audience.
Part of your marketing strategy should include an email campaign that highlights the benefits of your products or services and includes a clear call to action. An email sequencing for new signups is an ideal way to introduce you and your brand.